News + Blogs

To be free is to set no boundaries. When it comes to our aspirations and persona, being able to think outside the box and venture into the unknown is a thrilling concept, something to aspire and reach out for in life no matter where our adventures take us.

Our new Chroma and Posh Editions are meant to do just that. Rimless and frameless, not only does it represent and symbolize what we embody in life, it also brings EverTree's pristine polarized lenses into the limelight. It brings attention to the detail behind the detail without conformation nor compromise, and unapologetically so.

We hope you will enjoy our new Chromas and Poshes. Feel good looking sustainably stylish without ever breaking the bank, and bring out The Free And Frameless You.

Enjoy life the EverTree Way! 

 It's like everything else that eventually becomes an everyday thing: It has to start somewhere and someplace. I decided to take the rabbit hole into the origin of eyewear; who and why they were made, and where it all came from. Long before Italians invented actual eyeglasses for better sight, it was the Chinese back in the 12th century that made their first and oh not-so-fancy shades from smoked quartz for the sole purpose of blocking rays and glare from the sun! Pretty basic stuff. 

Primitive yet serving a simple purpose, the rich got their hands on these "cool" enough sun cheaters for their outings to help see better on sunny days. Chinese judges used them to conceal their emotions during court rulings in front of charged criminals and passed verdicts inconspicuously.

Rome also claims that Emperor Nero spectated gladiator fights through custom made emerald-cut stone shades, and they worked like mirrors. I'm sure green looked good on him, not to mention he didn't mind the cool factor of reflecting the whole fight scene off his face in his amphitheater. 

Glare from snow started to become a new reason to wear shades. Then came eye protection to watch eclipses. Pretty soon, reducing glare off water surfaces. Blue and green-colored lenses increased in popularity as inventors promoted them for correcting blurred vision, too! 

By the early 1910's, UV damage awareness got big, and shades were made to  protect peepers from Good Ole' Mr. Sun. It wasn't until Hollywood glamorized shades in the 1920's that it finally become an important fashion accessory. Women, especially were enamored by it. By 1940, pilots wore Aviators, a popular and classic style we see everywhere today, whether you fly a plane or ride one. 

Guess what? China is now the largest producer of sunglasses in the world today. 120 million pairs to be exact!

What goes around, comes around. In the end, it's all just a big giant circle of creation, just like Mother Nature intended. 

Who wants trees for shade, when you can use them as a means for transportation down a steep slope with all of your risk taking friends?? [Read More]

Read more

      I grew up in a country where bamboo was your common landscape. I was amazed how its stems and shoots were always towering over me. Granted, I'm not that tall either, but being vertically challenged was never an issue for Mr. Bambu. I'd do double takes every week, because in a month, those SAME shoots would be TEN TIMES the height and size of what it was! Then my uncles and male cousins from the villages would bring their machetés and chop them all off to be carried out in bundles from jungles to be given to my aunts for sale out of hawker stalls at the street markets the next day or just made and used into all sorts of things at home. Ah, the endless love cycle we have for bamboo.

      And it's a good cycle to love. Bamboo is not only the fast-growing plant species in the world, its uses are endless and versatile, too. Everyday, eco-conscious industries keep coming up with new and innovative ways to use it in their products and manufacturing. It's also very, VERY strong. To put things into perspective, bamboo has a PSI of 23,000. Steel? 28,000. Impressive, if you ask me. 

     We all know about reducing our carbon footprint and fighting global warming on our planet nowadays. This past decade has seen an enormous leap moving in that direction, and it's showing! The great thing about it is, it's something that anyone can do, even if it's just a small change. It CAN be done!

     Instead of buying a plastic pair of sunglasses, buy bamboo. Every pair is striated with its own unique grain pattern, and it comes in natural, carbonized, stained, and even painted! If the plastic look-a-like is a must, shop for acetate. It's eco-friendly, because it's infused with tree fibers and acetic acid found in vinegar.

     That's what owning a pair of all bamboo or acetate bamboo sunglasses can do. Small act, but a huge feat in playing your part for Mother Nature. Sustainable. Strong. Not to mention you'll look stylish while doing it, too.